The Fashion Guide

A Place To Put Fashion in Perspective And Just Have Some Fun…

Thursday
Aug 21,2008

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Always on the look out for new fashion trends and ideas, TFG recently set eyes on this deliciously unique and inspired creation from silver jewellery designer Jeanette Sargent. This visionary concept in jewellery means that you can continually recustomise the silver pendants and earings according to the outfit you’re wearing.

How do you do it? By using nail polish of course!! We were lucky enough to track down the designer, and spend some time chatting - we’ll let Jeanette tell you more about herself and explain how this brilliant invention works…….

I specialise in pure silver (99.9%) mostly from reclaimed silver from computer stock and film reels. All pieces are made individually by hand.

Being a huge fan of Gok’s Fashion Fix, I wondered how I could make my jewellery more bespoke at an exceedingly reasonable price for hand created. I came up with the idea of JNS Match where fashionistas are able to colour their own with nail varnish (I use Barry M owing to the vibrant colours and its popularity) but any can be used. Then, nail polish remover can simply be used to take off one colour/design and add another. This way it’s possible to always be on trend. The shape to colour is a heart so it is easy to paint and very pretty.

So far girls of all ages love this product, from little girls under 16 to big girls over 40 - and many inbetween!  It comes in earrings and pendants in 2 different sizes and retails at £15 for the pendant and £13 for the earrings, the larger sizes are also available at a slightly higher price. They can come with the nail varnish on or off – it’s entirely up to the fashionista herself!

Jeanette’s idea recently won best in show at Harrogate Trade Fair and she has already sold out of one collection. Read more about her and see more of her jewellery at her site.

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Wednesday
Aug 20,2008

oasis

UK clothing chain oasis have relaunched their website with a fresh new look. A lot of the design is based on customer feedback, with ‘one click’ customers can add purchases to their baskets.

It features a Fashion Journal blog  (now that sounds like a good idea :) ) which will provide customers with lifestyle information, including news from the world of fashion and travel.

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Ralph Lauren Serves Up QR Codes…

Saturday
Aug 16,2008

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After proving very popular in Asia - QR bar codes are beginning to appear in Europe we have covered it here before.

It is now growing in popularity in Europe and Ralph Lauren has introduced the quick response codes into print ads, mailers and store windows aimed at sending traffic to their new mobile commerce site.

The codes, when scanned with a mobile phone like the N95 or iPhone with QR software will direct the phone’s browser to a website where you can shop for related products.

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Wednesday
Aug 13,2008

The controversial Calvin Klein ad for ‘Secret Obsession’ which features Eva Mendes will be featured exclusively online at Vogue.com (or here :) )before the campaign breaks nationally in the UK in September.

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Hayden Panettiere Candie’s Fashion Video…

Wednesday
Aug 13,2008

US fashion label Candie’s have teamed up with teen starlet Hayden Panettiere to create a highly stylish video for her latest song, “Wake Up Call.”

The music video doubles as a fashion supplement to the Autumn/Christmas 2008 ad campaign.

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Monday
Aug 11,2008

GQ magazine’s September ’08 issue features ‘Girls, Gone, Wild!’ it features Victoria’s Secret ladies including Heidi Klum, Adriana Lima, Marisa Miller, Alessandra Ambrosio, Karolina Kurkova, Izabel Goulart, Rosie Huntington-Whiteley, Selita Ebanks, Isabelli Fontana, Miranda Kerr, Candice Swanepole, and Julia Stegner. The girls were photographed by Gavid Bond and the video was produced by Alphadog Studios.

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Adidas & Stella McCartney Autumn 2008…

Sunday
Aug 10,2008

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Stella McCartney has released an Autumn 2008 collection for Adidas the collection includes dancing, running, tennis, golf, and winter sports.

You can get your hands on them now online, but will not arrive in stores till August 15th.

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Tuesday
Aug 5,2008

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In light of curent times and the need to be more thrifty and enviro freindly Tanya Greenwood has started a label in Australia under the name Handcut which harks back to the 1930s and ’40s, when women made do by renovating their clothes from whatever they had to hand.

You can get frocks made from pinstriped jackets and floral bed linen, jackets from vintage corduroy and the panelled denim skirts are sewn from at least three pairs of jeans. These mixed-up designer clothes are known as “refashioned originals” - which is a polite way of saying they are made from landfill.

Greenwood is whimsical about the history on her clothing racks. “I like to wonder what sort of bloke wore this before,” she says, holding a jacket with shimmering sleeves. “He must have been so cool with his gold jacket on.”

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