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‘Sponsored Video: H&M Pre Summer’

Category : Advertising, Latest, Summer

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‘Sponsored Video: Womens Designer Galleries Chapter Three’

Category : Advertising, Designer

Meet the team, discover the space and find out about The Film Project which runs in store from the 15th – 25th March.

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Sponsored Video: Renault Twingo TV Ad Leap Year Proposal

Category : Advertising, History, Marketing, Video

According to tradition, a man who receives a marriage proposal on a leap year must accept it! This romantic law is thought to have been dreamed up by Queen Margaret of Scotland in 1288. The law required that fines be levied if a marriage proposal was refused by the man. The wise monarch, obviously being a fashion conscious woman, made sure that the ladies didn’t miss out altogether if the ungrateful male said no to her offer. They had to give her a pair of leather gloves, a single rose, £1 and a kiss.

In their latest ad Renault, have decided that they want a piece of the Leap Year action. They invite Jane, and the unsuspecting Tim along to five star luxury St. James’ Hotel and Club’ London. In a touching, pre-proposal interview, we hear Jane explain why she has decided to take the plunge. Telling us, that even though the lovely couple have known each other for nineteen years, they have never actually been on a date!! “We never do anything conventionally, “she says, “but when we hold hands it just feels right.” Ahhh.

Finally, on the hotel roof terrace, we see Jane spring her unusual and romantic proposal which Tim happily and readily accepts. But what neither of the love birds realise is that, because of Tim’s enthusiastic response they will be driving away in a shiny, brand new, Renault Twingo – a small, city car that’s fun and economical to drive and full of personality.

Following Jane’s proposal, the metallic, fushia Twingo, proves to be another match made in heaven for the happy couple, as they drive away into the London sunset together. All the best for the future Jane & Tim, we hope you enjoy many happy journeys in your shiny new car.

So ladies if you are feeling lucky this Leap Year why not go for it and make your own proposal!! Don’t worry if all does not go as planned you could always impose the Queen Margaret law and grab yourself a nice pair of leather gloves, some flowers and some cash. Due to inflation rates since 1288 you’ll probably have enough to buy yourself a nippy new Renault Twingo – enjoy!!

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Sponsored Video ‘Behind the scenes with Cheryl Cole & L’Oréal’

Category : Advertising, Celebrity, Cosmetics, Latest

It’s a sleek, blonde, carefree looking Cheryl Cole who takes us on tour, behind the scenes, at her latest photo shoot for L’Oreal . Cheryl ‘s walking on air as she twirls around set in two amazing, ankle length, designer gowns. The dress for day one has a vivid blue skirt, cropped at the front, while day two’s is dramatic in black leather with a myriad of tiny pleats.

Cheryl describes how L’Oreal’s telescopic mascara has always been one of her favourite products – but the new false lash effect formula with fibres is the latest way that our Geordie lass completes her sexy look. We see Cheryl applying her own mascara and giving us a gorgeous, dimpled smile in the make-up mirror – just an ordinary, (if extremely glamorous), girl getting ready for a great night out. With a beautiful pout Cheryl blows a set of false lashes from her palm – she won’t be needing them!

The ad campaign, shot by Rankin, has an Alice in Wonderland meets Cabaret feel about it. We see Cheryl glide through first tiny, then oversized doors on an Alice style adventure – looking small and dainty as she sits on a huge, up scaled chair (Lashes off the scale – so is the furniture). Later, with a cheeky tilt, she dons a saucy top hat and now, with her long lashes and eye liner flicks, her style is totally Sally Bowles – Come to the Cabaret!! The finale of the piece is Cheryl all aglow in the fibre optic room (the mascara’s got fibres in it – see what they did there)? She looks like a fabulous butterfly as she holds out the skirts of that totally stunning, pleated, leather dress. We are so jealous!!

Great to see Cheryl looking so fab and happy, keep a look out for the ad campaign and for Cheryl’s third solo album being released soon.

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Topshop London Fashion Week 2012 via iPhone

Category : Designer, Latest

If  you want to see whats hot at London Fashion Week 2012 then Top Shop have live feeds available via thier iPhone App .

There are seven shows which are set to run from the 20th until the 21st  February, they will feature live live streaming along with interactive elements provided via QR codes which will be featured in store windows and tags for certain lines.

There is also a specially commissioned film specially by Nick Knight and starring Karlie Kloss, behind-the-scenes videos, and a make-up tutorial.