http://www.thefashionguide.co.uk

ASOS.com Ltd

Comments: (0)

H&M Launch iPhone App.

Category : Latest, Marketing, Men, Women

H&M have launched an iPhone app where you can get access to news and exclusive promotional deals.

It has been designed to look like a 3D fashion galley with access to videos and  a store locator, with the added feature of letting you know what garments are available to purchase from it on any given day.

You can get the app here.

Comments: (0)

It was Autumn 2010, and that’s when, the big bad wolf met..the little red dress

Category : Autumn, Celebrity, Trends, Winter, Women

Just like in the story, a girl dressed in bright red appeared amongst a forest of black….well she did at Dolce & Gabbanna, Zac Posen and Versus anyway. Celebs like Alexa Chung and Natalie Portman are already daring to stand out from the crowd in their LRDs.  Accessorise simply with pretty black shoes and bag to get the catwalk/story book character effect. So, if you dare stray off the safe (LBD) path and into the woods this season – here’s some of our high street hottest – big, bad wolves wont’ stand a chance!  Click the images for all the details.

Comments: (0)

We love this lace dress – Oasis A/W 10

Category : Autumn, Trends, Winter, Women

We’re loving the lacey look for Autumn 2010 and Oasis have just added this pretty tiered dress to their new season collection. Click the images for more details.

Comments: (0)

Get a floral 50s/Madmen Feel This A/W 10 with Dresses from shh..George at Asda…

Category : Autumn, Trends, Women

Louis Vuitton, Marc Jacobs and Prada all had glamourous 1950s influcences in their fashion shows for autumn/winter 2010. We think the TV series Madmen had more than a little to do with the floral fit and flare frocks, the kitten heels and the the ladylike hangbags.

If you’d like to do a take on this look through the late summer and into Autumn, we found these two sweet little bargains at sh.. George at Asda.  We don’t like to mention money but both are under £20. Team with a little cardi, kitten heels and handbag for a Madmen look or wear with extreme heels like Eva Mendes – for a just, well, damn sexy look. Click the dress images or the banner to go straight through.

Comments: (0)

British Fashion Council/Vogue 2011 Designer Fashion Fund Applications

Category : Designer, Latest

APPLICATIONS OPEN: Applications for the 2011 BFC/Vogue Designer Fashion Fund have just

opened.
The Fund provides one British based designer with £200,000 and access to high level mentoring

support – additional awards of mentoring and business support may be allocated to finalists at the

judging panel’s discretion. Erdem won the inaugural award in April this year.

Eligibility

Designers must have an established business based within the UK. They must have UK and

international stockists and support from key media. The winner must demonstrate a clear vision for

their business and how The Fund will contribute to their growth with a focus on

creating a global brand.

Guidance Notes
Terms of Entry

Applications
This season, designers can begin the application process online.
Find out more…

Deadline: Applications close November 5th 2010

Full details on the BFC/Vogue Designer Fashion Fund
Funders supporting the scheme
2010 Judging committee
2010 Shortlisted designers
2010 Winner