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Designer QR Codes Louis Vuitton & Takashi Murakami

Category : Latest, Marketing

Last year we saw Ralph Lauren and H&M start to introduce QR Bar Codes and now we see LV & Murakami get together to create a more attractive form of code:

lvqr3

“QR Codes are the bar codes of the future, linking online and physical graphics to websites and multi-media. For the most part, the codes have still maintained an abstract look akin to their predecessors. A newly released designer QR symbol, produced by Tokyo based creative agency SET is looking to change all that with a stylized remake of the standard code. Mixing design with technological innovation, SET teamed up Takashi Murakami with Louis Vuitton to create a distinctive code featuring one of the artist’s characters and the classic LV pattern. The agency hopes this will add much needed style and character to the bland world of machine readable codes”

Via PSFK, FAD

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