American Apparel Bring Scrunchie Back..

by / Sunday, 07 June 2009 / Published in Accessories, History, Marketing, Trends


American Apparel have decided to create a scrunchie comeback with their new collection of brightly coloured hair accessories.

Remember the Sex & the City episode in which Carrie ribs author Berger for having a female protagonist from New York that wears a hair scrunchy, I wonder what she would think to this latest fashion release?

So it looks like a jump back to 80’s not sure if they will be a hit only time will tell :)