That’s So Swag is a new search engine focusing on fashion which promises to bring fashionistas up to the second news on trends and make seasons a thing of the past by providing live search through Twitter.
Already celebrities including Lady Gaga and Maria Shriver are using the site to keep on top of the latest fashion trends (perhaps they should book mark the fashion guide as well 
).
The site is tied to shopping site Viva Swag to help users find and purchase products quickly after identifying the latest trends. Which has its own collection of ‘personal shoppers’ who apparently scour websites searching for the funkiest finds, up-to-date trends, and newest looks from reliable merchants.
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