http://www.thefashionguide.co.uk

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John Lewis – Launch Online Magazine

Category : Accessories, Advertising, Latest, Marketing, Men, Spring, Summer, Women

John Lewis are about to lauch their online magazine which will feature exclusive content not found in their printed magazine.

The first edition  ‘Spring fashion special’ will features  fashions and products found in-store accessories, plus spring trends, videos for beauty ideas, and wardrobe-planner tips.

Rachel Swift, head of marketing for fashion at John Lewis, said: “In our shops we have transformed the look and feel of our womenswear departments and online we are using the ‘Spring fashion special’ to showcase our range of brands and development in own brand design.”

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Standard Hotel & Target – Fashion Show With A Twist

Category : Advertising, Marketing, Video

I know its a a few months old but this is a pretty amazing feat especially from a fashion point of view US retailer Target staged a fashion extravaganza at the New York Standard Hotel flip to this show was that it was performed outside take a look and see what you think.

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Sheep on Savile Row – Suits Ewe

Category : Advertising, Events, Marketing, Video

In celebration of British Wool Week  – Savile Row know around the world for its high quality suits played host to a flock of sheep, highlight the natural advantages of their fibre, wool.

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The X Factor to Launch Online Fashion Shop

Category : Advertising, Celebrity, Latest, Marketing

‘The X Factor are to launch an online department store with Very.co.uk, with a special fashion area of ‘The X Factor’ website, which will sell branded merchandise.

They even intend to get the finalists and the Very.co.uk designers to create  a series of individual T-shirts, which will then be sold through the Very.co.uk website.

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H&M Online Store Opens it Doors.

Category : Accessories, Advertising, Autumn, Kids, Latest, Men, Trends, Women

Well we have discussed this a few times on TFG but the day has come and H&M Online Store is open for business. The site has a full range of womenswear, menswear and kidswear, and even homewares and cosmetics.

It has lots of added content as well with videos and style tips and there’s even an online magazine.

So what are you waiting for go on click the link above and have a look.