21-Jan-2008
Posted by : The Fashion Guide

Simply called ‘Chloe Eau De Parfum’ the new signature scent created by The House of Chloe & Coty will go on sale world-wide in February. The first bottles will be passed across the counter in France, followed by the US and then the UK. A 50ml bottle will retail at around 65 Euros.
The launch party, a few months ago, was a luxurious two-part affair, the first part taking in place in ‘Chloe’s Apartment’ – where a Paris Apartment was furnished and decorated entirely in the style of Chloe especially for the event. The second part was an evening party at the Hotel de la Monnaie. The parties were attended by around 800 guests including Lily Cole, Mary Kate Olsen and Julie Depardieu.
Also present of course were the three muses, chosen to front the campaign – three faces for three different moods of Chloe. Francoise Mariez of Coty Prestige tells us that, Anja Rubik (the fashion model) represents the sexy part of Chloe, Clemence Posey – Youth and innocence, while Chloe Sevigny is the hip, trendy assertive face of the brand.
The scent itself, created by Robertet Perfumiers, Michel Almairac and Amandine Marie, includes rose, peony, lychee, freesia, magnolia, lily of the vally, amber and cedar wood. The beautiful square faced flask is created by Patrick Veillet and is said to be inspired by the sleeve of a Chloe Blouse.
So there are the details – all you need to do now is wait for it to arrive in store, and test if for yourself. Let us know what you think.