I know I’m going on about ASOS but if you click onto the site today there’s a list of 25 Season Survival Essentials, which I thinks is quite Good!
14-Nov-2007
Season Survival Essentials
Category : Accessories, Christmas, Cosmetics, Gifts, Jewellery, Latest, Trends, Winter, Women
09-Nov-2007
Star frill blouse by Jaeger London £150
Tweed waistcoat and Tweed wide leg trousers by Kate Moss at Top Shop £40 & £50
The first great story I spotted at Jaeger (which then led me to Cosmo) is Kate Moss wearing this amazing outfit at the launch of her friend, James Brown’s new hair care range at the Boots Oxford Street Store. If you would like to get this look you will find the blouse at Jaeger London and the suit in Kate’s Top Shop line.
And the second story? How would you fancy an evening out at an exclusive catwalk show at Jaeger’s flagship London store, with drinks, nibbles, a free goodie bag and all for a £10 ticket? You would? Ok I can point you in the right direction. If you’re in London On Wednesday 5th of December, the event takes place at the Regent Street Store and the shows are at 6pm and 7.30pm. The event is exclusively for Woman and Home readers so visit their site and click on events. Please get back to us if you attend and fill us in.
This look by Jaeger
By the way if you’d like to know more about James Brown’s hair care products, inspired by Kate Moss, visit his site here.
18-Oct-2007
Take a high-margin product like cosmetics, and cut prices by at least half. Now add online accessibility with customization, community and values. Throw in a pinch of demystifying expert advice, and you’ve got e.l.f., short for “eyes, lips, face.”
Launched by New York-based JA Cosmetics roughly three years ago, e.l.f. appears to be turning the cosmetics industry on its ear. All cosmetics cost just USD 1, and customers can create personalized profiles that generate product recommendations and customized looks. A “beauty secrets” section is filled with tips and expert advice, and a blog section fosters community and discussion. The site also supports the Humane Society of the United States (HSUS) and People for the Ethical Treatment of Animals (PETA), promising not to use animal testing on any products or ingredients.
e.l.f. currently ships only to US and Canadian addresses, but versions of the site have recently launched for both the UK and Australia. The company’s products are also available in US stores, including Target and a variety of drugstores and convenience chains.
In an industry prone to high prices, unforgiving return policies, a reputation for ethically questionable testing practices, and a marketing machine that has relentlessly emphasized prestige and brand exclusivity, e.l.f. is like a breath of fresh air. It also makes you wonder when the rest of the industry will wake up and realize that their customers have entered the 21st century.
UK service coming soon…
[Via Springwise]
