Not quite sure where this is going but Japanese fashion house Issey Miyake have created this innovative video to promote their brand !
13-Oct-2011
20-Sep-2011
Ralph Lauren no stranger to using QR codes (blimey is that over 3 years ago since that post) added customized codes to lure shoppers into their shops.
It had the famous Ralph Lauren polo player inside the code which were placed in shop windows hoping to attract shoppers to scan the code with a chance to win tickets to the US Open tennis tournament along with taking them to a mobile site which would make them want to purchase items either online or in store.
14-Jun-2011
Celebrity Shoesmith “Jimmy Choo” is celebrating his 15th anniversary by launching a collection named “Icons” featuring many famous lines; with examples which can be seen above.
The line will launch this autumn worldwide with 10% of the sales will go to The Jimmy Choo Foundation, which benefits at-risk women.
He will also be launching a book, “Jimmy Choo XV,” in November!
08-Jun-2011
Stefan Eckert created this amazing display for his new collection using 3D hologram projections of the models and his lines for a crowd in Hamburg in March.
It is quite amazing and maybe the way that fashion may be previewed in the future?
01-Jun-2011
Top Man have added a Personal Shopper Suite designed by Lee Broom for their Oxford Street store.
The state of the art suite launched on May 24th to meet with the growing demand for men‟s personal shopping appointments, the design hopes to create a new shopping experience, which echoes the mood of a contemporary gentleman’s club.
