Issey Miyake – Use Lines and Dots to Create Runway Show?

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Not quite sure where this is going but Japanese fashion house Issey Miyake have created this innovative video to promote their brand ...

Ralph Lauren – Designer QR Code

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Ralph Lauren no stranger to using QR codes (blimey is that over 3 years ago since that post) added customized codes to lure shoppers into their shops. It had the famous Ralph Lauren  polo player inside the code which were placed in shop windows hoping to attract shoppers to scan the code with  a chance to win tickets to the US Open tennis tournament along with taking them to a mobile site which would make them want to purchase items either online or in ...

Happy Birthday Jimmy Choo – Launches 15th Anniversary “Icons” Collection

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  Celebrity Shoesmith "Jimmy Choo" is celebrating his 15th anniversary by launching a collection named  “Icons” featuring many famous lines; with examples which can be seen above. The line will launch this autumn worldwide with 10% of the sales will go to The Jimmy Choo Foundation, which benefits at-risk women. He will also be launching a book, “Jimmy Choo XV,” in ...