04-Aug-2011
Oxfam’s Curiosity Shop packed with celebrities donations of pretty impressive clothing appears as a pop-up shop inside Selfridges, the range of clothing came from stars like Annie Lennox, Colin Firth, Helen Mirren and Kate Moss.
They even encouraged people to snap the the QR codes attached to the tags on the items with their smart phones and were then presented with videos of the celebrities telling the stories behind their former pieces that were on sale.
30-May-2011
The IOU Project uses technology for an easy-to-wear line of clothing based on the idea that each piece is handmade and completely unique plus is ethically and eco friendly.
The uniqueness of each item allows you to trace back its history right down to the weaver that hand-wove the fabric; so a whole story of how that item is created, of the people involved, of the customers who purchased them is built online.
Handwoven in Tamil Nadu in India and stitched together in Italy and Romania, each item is assigned a unique Quick Response (QR) codes that unlocks photos and profiles of the weaver and tailor on your smartphone or PC.
You can even upload a picture of yourself wearing the garment for the artisans to see, closing the loop on the story.
24-May-2010
Hot on the heels of ebay’s outlet Asos customers will soon be able to trade their own clothes through a virtual online marketplace to be launched on the ASOS The Online Fashion Store later this year.
So lots of opportunities to grab some bargains for all those shoppers with an appetite for buying and selling clothes that individuals no longer want to wear but others may covet.
08-Apr-2010
It’s free, it’s fab, it’s green. Walking is a hassle free exercise – no gym contracts to sign up for and then feel guilty about, no classes to be at on time – all you need is a good pair of shoes and you’re on your way!
Walking Works is a lottery funded charity, who are encouraging people to walk more, get fitter, burn calories and of course save on petrol and car use. They contacted us and asked us to promote Walk to Work Week – April 26th – 30th 2010 and since we think it’s a pretty great idea we said we would.
Last year a grand total of 4558 employees from 530 workplaces took part in the week and collectively clocked up 38,528 miles which is 2.7 times around the world, saved 12,791 kg of carbon and worked off 3,852,838 Calories! So follow the link, sign up yourself or your work place and pledge to walk all or part of your journey to work. You’ll be feeling fitter and more fabulous before you know it.
03-Feb-2010
Speaking of talented young designers, take a look what Fiona Oakes and Richard Thorner have been up to.
Two University of Salford fashion students have been working with Asda to create stylish outfits from recycled plastic bags as part of an exhibition at the Lowry, Salford Quays.
Fiona Oakes and Richard Thorner created the three outfits from 3,000 plastic bags at the request of advertising agency BJL which is running an exhibition that explores the link between art and advertising.
The ‘Art and Advertising – A Creative Fusion’ exhibition shows some of the best designs created for BJL’s clients over the years. As one of those clients, Asda worked with the two students to create the designs.
The final outfits include a waterproof mac backed with calico, a knitted green dress and a white jacket made of carrier bag handles which reflects Asda’s aim for its customers to recycle more bags.
Fiona says the carrier bags were surprisingly easy to knit once she’d managed to shred them into ‘yarn’, although the needles were the size of ‘cricket wickets’.
“We wanted to keep the original properties of the bag – namely that it’s waterproof and strong,” she said. “I think we’ve done that and made something which people could wear. It’s great to see my work on show at the Lowry alongside the work of a creative agency like BJL.”
Art and Advertising – A Creative Fusion runs until 11 April 2010 at the Lowry and is free to attend.
