http://www.thefashionguide.co.uk

ASOS.com Ltd

Comments: (0)

ASOS to Launch Marketplace

Category : Designer, Eco, Latest

ASOS.com Ltd

Hot on the heels of ebay’s outlet Asos customers will soon be able to trade their own clothes through a virtual online marketplace to be launched on the  ASOS The Online Fashion Store later this year.

So lots of opportunities to grab some bargains for all those shoppers with an appetite for buying and selling clothes that individuals no longer want to wear but others may covet.

Comments: (0)

Great Things to Do in April No.2 Get Fitter, Get Fab, Sign up for Walk to Work Week 2010

Category : Eco, Sports, Spring, Women

It’s free, it’s fab, it’s green. Walking is a hassle free exercise – no gym contracts to sign up for and then feel guilty about, no classes to be at on time – all you need is a good pair of shoes and you’re on your way!

Walking Works is a lottery funded charity, who are encouraging people to walk more, get fitter, burn calories and of course save on petrol and car use. They contacted us and asked us to promote Walk to Work Week – April 26th – 30th 2010 and since we think it’s a pretty great idea we said we would.

Last year a grand total of 4558 employees from 530 workplaces took part in the week and collectively clocked up 38,528 miles which is 2.7 times around the world, saved 12,791 kg of carbon and worked off 3,852,838 Calories! So follow the link, sign up yourself or your work place and pledge to walk all or part of your journey to work. You’ll be feeling fitter and more fabulous before you know it.

Comments: (0)

How to look good…in a plastic bag!!

Category : Designer, Eco

Speaking of talented young designers, take a look what Fiona Oakes and Richard Thorner have been up to.

Two University of Salford fashion students have been working with Asda to create stylish outfits from recycled plastic bags as part of an exhibition at the Lowry, Salford Quays.

Fiona Oakes and Richard Thorner created the three outfits from 3,000 plastic bags at the request of advertising agency BJL which is running an exhibition that explores the link between art and advertising.

The ‘Art and Advertising – A Creative Fusion’ exhibition shows some of the best designs created for BJL’s clients over the years. As one of those clients, Asda worked with the two students to create the designs.

The final outfits include a waterproof mac backed with calico, a knitted green dress and a white jacket made of carrier bag handles which reflects Asda’s aim for its customers to recycle more bags.

Fiona says the carrier bags were surprisingly easy to knit once she’d managed to shred them into ‘yarn’, although the needles were the size of ‘cricket wickets’.

“We wanted to keep the original properties of the bag – namely that it’s waterproof and strong,” she said. “I think we’ve done that and made something which people could wear.  It’s great to see my work on show at the Lowry alongside the work of a creative agency like BJL.”

Art and Advertising – A Creative Fusion runs until 11 April 2010 at the Lowry and is free to attend.

Comments: (0)

Peruvian Knitwear Scarf Competition – We have a Winner! Plus More Competitions!

Category : Competitions, Designer, Eco, Spring, Trends

The winner of our gorgeous prize from Peruvian Knitwear is Susanne Temlett from Plymouth.  Here’s her winning comment

I’m so torn between all the nice things on this site, it’s all so touchy feely. I love the Bright Bobble bag, but I also love the Blue & Orange Flower embroidered bracelet. I adore the colour of the Ombre pashmina, it would brighten up any drab outfit, but I think my absolute favourite item has to be the Boucle alpaca throw in purple – I can just imagine snuggling up in this with my partner on a cold winter evening, cosy and romantic.

Don’t worry if you’re not a winner this time – there are more competitions at the Peruvian Knitwear site. Sign up for the newsletter to win a gorgeous alpaca beanie hat.

Or, if you’re a talented designer, follow this link and enter Amanda’s new spring 2010 design competition. This season she’s asking for scarf (and possible hat and mitten) designs – the remit is simple, beautiful and eye catching with great colour ideas.  Happy scribbling.

Comments: (0)

Covert Candy – Go Green As you Update Your Wardrobe For Free

Category : Eco, Men, Sponsored, Women

During January we blogged about the Big Swish events happening all over England – a place to have a drink, meet new friends and trade unwanted clothes for something a little more inspiring.  With over 900,000 tonnes of no longer loved clothes, ending their days in landfill sites in the UK each year, more and more people are becoming interested in clothes swapping.  Not only does it mean we can update our wardrobes for free, it means we can contribute to a more ethical and sustainable form of shopping.

We got to thinking about what you could do if you couldn’t make it to a Big Swish Event and began (as we do) to have a search around the web.  We quickly came across Covert Candy – an online community of British fashion lovers. At Covert Candy you can log on and start swapping (or swishing)  as soon as you like.  It works like this;  first of all, seek out the gear you’re bored with, photograph it and value it in credits (£1= 1credit).  Next log on to Covert Candy – (you can pour yourself a glass of wine and invite round a few friends at this point if you want to emulate the whole social networking side of swishing), upload your photos and wait for takers.  Once someone claims one of your items, you post it off to them and your account is loaded with credits.  At this point you can use your credits to