http://www.thefashionguide.co.uk

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‘Selfridges Announces Womens Designer Galleries’

Category : Advertising, Designer, Events, Latest

Starting in February 2012, Selfridges will unveil the first phase of its transformed Womens Designer Galleries in its London store.

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Debenhams Launch – UK’s first virtual pop-up shop

Category : Events, Latest, Marketing

Head down to some famous landmarks like Trafalgar Square today with your iPhone or iPad2 and see what Debenhams has in store or out of store for you.

Simply look at the landmark through your iPhone or iPad2 screen and you’ll see top party dresses from Debenhams pop up as if by magic.

You will be able to view ten party dresses (only available at the location), virtually try them on, order them and get a fab new dress delivered to an address of their choice.

The stores will be popping up from 27 October – 29 October in London, Manchester, Birmingham, Cardiff and Glasgow.

Anyone who takes part gets a 20% discount.

The Debenhams virtual store can be uncovered at:

  • London – Trafalgar Square
  • Glasgow – George Square
  • Birmingham – Centenary Square
  • Manchester –Albert Square
  • Cardiff – Cardiff Castle

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2nd Annual – Fashion 2.0 Awards

Category : Events, Latest, Trends

As more and more fashion retailers adopt technology to help show their wares, the use of technology has now even got its own awards.

The Style Coalition and TheFind have recently announced the nominees for The 2nd Annual Fashion 2.0 Awards.

Winners across eight nominee categories, including Top Innovator, Online Video, Twitter, Facebook, Mobile App, Blog, Website, and Next Big Thing in Tech, will be announced at the awards ceremony on February 16th, 2010 in New York City.

The “Fashion 2.0 Social Media Awards” nominees are as follows:

  • Best Online Video: Adidas Originals – Star Wars™ Cantina,  Animating Chanel, Bluefly Closet Confessions,  Lanvin Loves H&M, TheOutnet Big Preview
  • Best Twitter: DKNY, Coach, Rachel Roy, Kate Spade, Bergdorf Goodman
  • Best Facebook: Adidas, Armani, Ann Taylor, Gucci, Levi’s.
  • Best Mobile App: Today’s Shoe by Bergdorf Goodman, DKNY Cozy, GoldRun, Gucci ,Net-a-Porter
  • Best Blog by a fashion brand: 5th at 58th by Bergdorf Goodman, Bluefly Flypaper, DKNY Times, The ANTHROPOLOGiST by Anthropologie, Tory Burch
  • Best Website: Armani Jeans “The Room”, Alice + Olivia, Burberry, Chanel, Gucci
  • Next Big Thing in Tech: BigLive, Fashism, FashionGPS, ShopKick, Tumblr
  • Top Innovator: Asos, Bergdorf Goodman, Burberry, DKNY, Ralph Lauren

More can be found here at the Style Coalition

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Sheep on Savile Row – Suits Ewe

Category : Advertising, Events, Marketing, Video

In celebration of British Wool Week  – Savile Row know around the world for its high quality suits played host to a flock of sheep, highlight the natural advantages of their fibre, wool.

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Britain’s Next Top Model Final Three As our BNTML Comp Draws to a Close

Category : Celebrity, Competitions, Events

Alisha, Tiffany and Joy pose seductively in their swimwear shots, as they battle it out to be crowned this years Britain’s Next Top Model.  Monday 4th October will see the winner announced on Living, and you can visit the official site right now to vote for your favourite. Who do you want to win? Let us know.

No need to be sad about the series drawing to a close though, you can see all the models from the series, live at Britian’s Next Top Model Live, Excel Centre, London October 22-24. Buy tickets at the link.

Our competition to win tickets is now closed, so if you entered, good luck, we’ll announce the winners in a couple of days!!