Here is a nice little touch ASOS have introduced mini-clips on Little ASOS
Girls: Mini – Clips
Boys: Mini – Clips
Just hover over the camera icon and watch the pictures come to life.
10-Jun-2009
Stella McCartney and Gap have announced that it has retained Stella to design a new collection for its GapKids and babyGap outlets.
The line is expected to launch towards the end of this year, the collection will be carried in selected GapKids and babyGap stores in the US, Canada, the UK, France, Ireland and Japan, as well as online in the US.
Stella McCartney said:
“I believe that kids clothing should be more accessibly priced, which is particularly important at the moment given the current climate. It’s really exciting for us to do a boys and girls collection for the first time.”
04-Jun-2009
George at ASDA have teamed up with Universal Music Publishing Group to produce a range of garmets that will see iconic song lyrics printed on a wide range of garments.
Shoppers will also be offered a free download of the original song from which the lyrics are taken through George.com, the camapign will feature on clothing across all age ranges – from babywear to adults – and is set to run in all of the company’s stores.
There will be dozens of lyric choices from numerous different musical genres that will include, amongst others: ‘The Love Cats’ – The Cure, ‘I Will Survive’ – Gloria Gaynor, ‘The Boys are Back in Town’ – Thin Lizzy, and ‘Born To Be Wild’ – Steppenwolf.
Other lyrics featured come from Kiss and Hard Fi. More will be rolled out throughout 2009 and there is an option to extend the campaign to ASDA’s numerous overseas stores as well.
It is hoped that the campaign will also offer a number of interesting and diverse co- promotional opportunities between ASDA, George and artists on the UMPG roster.
Vice President, Business Development and Media, Universal Music Publishing Group, Simon Mortimer, said, “Working with one of the best known, mainstream fashion brands is great news for the writers and artists we represent and this concept, which gives consumers a range of highly original clothing as well as a free song download, is a very compelling offering.”
08-May-2009
Net-a-Porter and Stella McCartney have launched an exclusive fashion range which comprises of a 23-piece collection includes shoes, handbags and T-shirts starting from £145.
It also includes a children’s sundress, marking the first time the designer has offered clothes for children. It is the first capsule collection designed exclusively for Net-a-Porter.
“We are thrilled to have worked with Stella to produce a one-of-a-kind online media shopping event. With this collaboration we are taking the concept of the fashion show and recreating it as a 21st century fashion entertainment vehicle for the consumer, where the shopping is part of the show.” Founder Natalie Massenet
24-Feb-2009
Asos Launches Redesigned Website…
Category : Accessories, Celebrity, Kids, Marketing, Trends
Asos has a new website which features an online community channel and also now has included childrenswear…
They have tried to follow the look of their paper catalogue, with headlines to attract the fashion-hungry customer, eg ‘We love jumpsuits’.
The new online community section features blogs and a personal shopper who will be on hand to answer style questions and help find the right products for particular occasions.
