The IOU Project uses technology for an easy-to-wear line of clothing based on the idea that each piece is handmade and completely unique plus is ethically and eco friendly.

The uniqueness of each item allows you to trace back its history right down to the weaver that hand-wove the fabric; so a whole story of how that item is created, of the people involved, of the customers who purchased them is built online.

Handwoven in Tamil Nadu in India and stitched together in Italy and Romania, each item is assigned a unique Quick Response (QR) codes that unlocks photos and profiles of the weaver and tailor on your smartphone or PC.

You can even upload a picture of yourself wearing the garment for the artisans to see, closing the loop on the story.