http://www.thefashionguide.co.uk

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Girl Meets Dress – Designer Dress Hire – Offers More

Category : Accessories, Designer, Latest

Girl Meets Dress the site that lets you hire a designer dress online is ramping up its services with “a dress for every occasion” with designer lines from Marc Jacobs and Chloe to name a few.

So there is sure to be that special item for all.

It’s free to join the site and prices range between £29 and £200 with either two or seven nights hire!

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Burberry Opens Beijing Store With Hologram Models

Category : Designer, Latest, Marketing, Video

Burberry celebrated it’s new flagship store in Beijing with a show at the Beijing Television Center. The stars of the show were hologram models parading up and down the catwalk. The shows theme was the “four seasons”, with holograms bursting into snowflakes at one point.

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John Lewis – Launch Online Magazine

Category : Accessories, Advertising, Latest, Marketing, Men, Spring, Summer, Women

John Lewis are about to lauch their online magazine which will feature exclusive content not found in their printed magazine.

The first edition  ‘Spring fashion special’ will features  fashions and products found in-store accessories, plus spring trends, videos for beauty ideas, and wardrobe-planner tips.

Rachel Swift, head of marketing for fashion at John Lewis, said: “In our shops we have transformed the look and feel of our womenswear departments and online we are using the ‘Spring fashion special’ to showcase our range of brands and development in own brand design.”

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Weather to Wear – Forecast Fashion Site

Category : Latest, Trends

A new site has just launched with a pretty innovative  idea :-

Weather to Wear – Fashion Style Forecast although limited to London Women & Men at the moment the idea has some great potential to grow!

Will keep you posted on developments ;)

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DKNY Jeans Launch New Worldwide Site

Category : Casual, Latest, Men, Women

The new DKNY site has been designed to reflect the city of New York as centre for trends, culture and style, it features all of DKNY Jeans’ freshest collections as well as up to the minute content on the brand, fashion and lifestyle.

“The new site is designed to reflect the brand DNA: New York City, and built to connect and engage with the DKNY Jeans generation in a meaningful and relevant way,” explained Kelly Lee Benko, vice-president of marketing at DKNY Jeans International. “We aim to create a fun and innovative platform for our customers to exchange ideas, views and opinions, among themselves and also with us.”