http://www.thefashionguide.co.uk

Comments: (0)

John Lewis – Launch Online Magazine

Category : Accessories, Advertising, Latest, Marketing, Men, Spring, Summer, Women

John Lewis are about to lauch their online magazine which will feature exclusive content not found in their printed magazine.

The first edition  ‘Spring fashion special’ will features  fashions and products found in-store accessories, plus spring trends, videos for beauty ideas, and wardrobe-planner tips.

Rachel Swift, head of marketing for fashion at John Lewis, said: “In our shops we have transformed the look and feel of our womenswear departments and online we are using the ‘Spring fashion special’ to showcase our range of brands and development in own brand design.”

Comments: (0)

Weather to Wear – Forecast Fashion Site

Category : Latest, Trends

A new site has just launched with a pretty innovative  idea :-

Weather to Wear – Fashion Style Forecast although limited to London Women & Men at the moment the idea has some great potential to grow!

Will keep you posted on developments ;)

Comments: (0)

DKNY Jeans Launch New Worldwide Site

Category : Casual, Latest, Men, Women

The new DKNY site has been designed to reflect the city of New York as centre for trends, culture and style, it features all of DKNY Jeans’ freshest collections as well as up to the minute content on the brand, fashion and lifestyle.

“The new site is designed to reflect the brand DNA: New York City, and built to connect and engage with the DKNY Jeans generation in a meaningful and relevant way,” explained Kelly Lee Benko, vice-president of marketing at DKNY Jeans International. “We aim to create a fun and innovative platform for our customers to exchange ideas, views and opinions, among themselves and also with us.”

Comments: (0)

New Look – Goes Mobile.

Category : Latest, Marketing

New Look have launched a fully transactional mobile site, offering a much more app-like experience. It has ‘One Click’ checkout – order tracking – display of recently viewed items and post to Facebook and Twitter.

Comments: (0)

Max Factor sign up Eliza Doolittle

Category : Celebrity, Cosmetics, Latest

Max Factor have announced that Eliza Doolittle will be the face of their “Max Colour Effect” range with an aim to  “inspire fun-loving girls” to experiment with bright colours when getting ready to go out.

The range has been created by Caroline Barnes with lip glosses,eye shadows and nail polishes.