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Debenhams Launch – UK’s first virtual pop-up shop

Category : Events, Latest, Marketing

Head down to some famous landmarks like Trafalgar Square today with your iPhone or iPad2 and see what Debenhams has in store or out of store for you.

Simply look at the landmark through your iPhone or iPad2 screen and you’ll see top party dresses from Debenhams pop up as if by magic.

You will be able to view ten party dresses (only available at the location), virtually try them on, order them and get a fab new dress delivered to an address of their choice.

The stores will be popping up from 27 October – 29 October in London, Manchester, Birmingham, Cardiff and Glasgow.

Anyone who takes part gets a 20% discount.

The Debenhams virtual store can be uncovered at:

  • London – Trafalgar Square
  • Glasgow – George Square
  • Birmingham – Centenary Square
  • Manchester –Albert Square
  • Cardiff – Cardiff Castle

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Topman Opens A General Store in Shoreditch

Category : Latest, Marketing, Men, Trends

Topman have decided to combine a fashion destination with a social space in their new pop up shop at 98 Commercial Street in Shoreditch, here you will find a specially selected collection of clothes along with a range of books browase and purchase, whilst having a fine cup of coffee from their in-store themed set up.

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“We Want Your Face” – Duck and Cover – Online Model Search

Category : Casual, Competitions, Marketing, Men, Women

Duck and Cover have launched an online search for 5 Girls & 5 Boys to be its new faces!

The competition can be entered via their dedicated webisye “We Want Your Face”.

 

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“like” Diesel with QR codes

Category : Advertising, Latest, Marketing

QR codes are featuring a lot in the fashion world at the moment and here on tfg, now Diesel have decided to add them to their stores.

The codes are placed next to clothes in store and when scanned you are taken to Facebook where you can ‘like’ the product, and browse other Diesel products.

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Personal Shopper Comes to Top Man Oxford Street by Lee Broom

Category : Designer, Latest, Marketing, Men

Top Man have added a Personal Shopper Suite designed by  Lee Broom for their Oxford Street store.

The state of the art suite launched on May 24th to meet with the growing demand for men‟s personal shopping appointments, the design hopes to create a new shopping experience, which echoes the mood of a contemporary gentleman’s club.