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	<title>The Fashion Guide &#187; Marketing</title>
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	<description>A Place To Put Fashion &#38; Style in Perspective &#38; Have Some Fun...</description>
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		<title>Debenhams Launch &#8211; UK’s first virtual pop-up shop</title>
		<link>http://www.thefashionguide.co.uk/2011/10/debenhams-launch-uk%e2%80%99s-first-virtual-pop-up-shop/</link>
		<comments>http://www.thefashionguide.co.uk/2011/10/debenhams-launch-uk%e2%80%99s-first-virtual-pop-up-shop/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 12:55:08 +0000</pubDate>
		<dc:creator>TFG</dc:creator>
				<category><![CDATA[Events]]></category>
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		<category><![CDATA[Debenhams]]></category>

		<guid isPermaLink="false">http://www.thefashionguide.co.uk/?p=5625</guid>
		<description><![CDATA[Head down to some famous landmarks like Trafalgar Square today with your iPhone or iPad2 and see what Debenhams has in store or out of store for you. Simply look at the landmark through your iPhone or iPad2 screen and you’ll see top party dresses from Debenhams pop up as if by magic. You will [...]]]></description>
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		<title>Topman Opens A General Store in Shoreditch</title>
		<link>http://www.thefashionguide.co.uk/2011/10/topman-opens-a-general-store-in-shoreditch/</link>
		<comments>http://www.thefashionguide.co.uk/2011/10/topman-opens-a-general-store-in-shoreditch/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 21:08:08 +0000</pubDate>
		<dc:creator>TFG</dc:creator>
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		<category><![CDATA[Men]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.thefashionguide.co.uk/?p=5605</guid>
		<description><![CDATA[Topman have decided to combine a fashion destination with a social space in their new pop up shop at 98 Commercial Street in Shoreditch, here you will find a specially selected collection of clothes along with a range of books browase and purchase, whilst having a fine cup of coffee from their in-store themed set [...]]]></description>
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		<title>&#8220;We Want Your Face&#8221; &#8211; Duck and Cover &#8211; Online Model Search</title>
		<link>http://www.thefashionguide.co.uk/2011/09/we-want-your-face-duck-and-cover-online-model-search/</link>
		<comments>http://www.thefashionguide.co.uk/2011/09/we-want-your-face-duck-and-cover-online-model-search/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 12:00:44 +0000</pubDate>
		<dc:creator>TFG</dc:creator>
				<category><![CDATA[Casual]]></category>
		<category><![CDATA[Competitions]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Duck and Cover]]></category>

		<guid isPermaLink="false">http://www.thefashionguide.co.uk/?p=5565</guid>
		<description><![CDATA[Duck and Cover have launched an online search for 5 Girls &#38; 5 Boys to be its new faces! The competition can be entered via their dedicated webisye &#8220;We Want Your Face&#8221;. &#160;]]></description>
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		<title>&#8220;like&#8221; Diesel with QR codes</title>
		<link>http://www.thefashionguide.co.uk/2011/06/like-diesel-with-qr-codes/</link>
		<comments>http://www.thefashionguide.co.uk/2011/06/like-diesel-with-qr-codes/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 11:01:24 +0000</pubDate>
		<dc:creator>TFG</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Latest]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Diesel]]></category>
		<category><![CDATA[QR Codes]]></category>

		<guid isPermaLink="false">http://www.thefashionguide.co.uk/?p=5547</guid>
		<description><![CDATA[QR codes are featuring a lot in the fashion world at the moment and here on tfg, now Diesel have decided to add them to their stores. The codes are placed next to clothes in store and when scanned you are taken to Facebook where you can ‘like’ the product, and browse other Diesel products.]]></description>
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		<title>Personal Shopper Comes to Top Man Oxford Street by Lee Broom</title>
		<link>http://www.thefashionguide.co.uk/2011/06/personal-shopper-comes-to-top-man-oxford-street-by-lee-broom/</link>
		<comments>http://www.thefashionguide.co.uk/2011/06/personal-shopper-comes-to-top-man-oxford-street-by-lee-broom/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 12:01:16 +0000</pubDate>
		<dc:creator>TFG</dc:creator>
				<category><![CDATA[Designer]]></category>
		<category><![CDATA[Latest]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Men]]></category>

		<guid isPermaLink="false">http://www.thefashionguide.co.uk/?p=5502</guid>
		<description><![CDATA[Top Man have added a Personal Shopper Suite designed by  Lee Broom for their Oxford Street store. The state of the art suite launched on May 24th to meet with the growing demand for men‟s personal shopping appointments, the design hopes to create a new shopping experience, which echoes the mood of a contemporary gentleman’s [...]]]></description>
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		<title>Virtual Changing Rooms &#8211;  Come to Top Shop Moscow</title>
		<link>http://www.thefashionguide.co.uk/2011/05/virtual-changing-rooms-come-to-top-shop-moscow/</link>
		<comments>http://www.thefashionguide.co.uk/2011/05/virtual-changing-rooms-come-to-top-shop-moscow/#comments</comments>
		<pubDate>Tue, 10 May 2011 10:15:48 +0000</pubDate>
		<dc:creator>TFG</dc:creator>
				<category><![CDATA[Latest]]></category>
		<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">http://www.thefashionguide.co.uk/?p=5492</guid>
		<description><![CDATA[Topshop &#8211; Mosocow set up a virtual changing room using Microsoft Kinect and augmented reality to let shoppers try on clothes without going into a changing room. The video shows it in action; a bit early days we think but won&#8217;t be long before we see it a lot more on the high street and [...]]]></description>
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		<title>Burberry Opens Beijing Store With Hologram Models</title>
		<link>http://www.thefashionguide.co.uk/2011/04/burberry-opens-beijing-store-with-hologram-models/</link>
		<comments>http://www.thefashionguide.co.uk/2011/04/burberry-opens-beijing-store-with-hologram-models/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 13:54:06 +0000</pubDate>
		<dc:creator>TFG</dc:creator>
				<category><![CDATA[Designer]]></category>
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		<guid isPermaLink="false">http://www.thefashionguide.co.uk/?p=5454</guid>
		<description><![CDATA[Burberry celebrated it&#8217;s new flagship store in Beijing with a show at the Beijing Television Center. The stars of the show were hologram models parading up and down the catwalk. The shows theme was the &#8220;four seasons&#8221;, with holograms bursting into snowflakes at one point.]]></description>
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		<title>John Lewis &#8211; Launch Online Magazine</title>
		<link>http://www.thefashionguide.co.uk/2011/04/john-lewis-launch-online-magazine/</link>
		<comments>http://www.thefashionguide.co.uk/2011/04/john-lewis-launch-online-magazine/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 21:33:09 +0000</pubDate>
		<dc:creator>TFG</dc:creator>
				<category><![CDATA[Accessories]]></category>
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		<guid isPermaLink="false">http://www.thefashionguide.co.uk/?p=5444</guid>
		<description><![CDATA[John Lewis are about to lauch their online magazine which will feature exclusive content not found in their printed magazine. The first edition  &#8216;Spring fashion special&#8217; will features  fashions and products found in-store accessories, plus spring trends, videos for beauty ideas, and wardrobe-planner tips. Rachel Swift, head of marketing for fashion at John Lewis, said: [...]]]></description>
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		<title>New Look &#8211; Goes Mobile.</title>
		<link>http://www.thefashionguide.co.uk/2011/04/new-look-goes-mobile/</link>
		<comments>http://www.thefashionguide.co.uk/2011/04/new-look-goes-mobile/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 12:13:47 +0000</pubDate>
		<dc:creator>TFG</dc:creator>
				<category><![CDATA[Latest]]></category>
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		<category><![CDATA[New Look]]></category>

		<guid isPermaLink="false">http://www.thefashionguide.co.uk/?p=5436</guid>
		<description><![CDATA[New Look have launched a fully transactional mobile site, offering a much more app-like experience. It has &#8216;One Click&#8217; checkout &#8211; order tracking &#8211; display of recently viewed items and post to Facebook and Twitter.]]></description>
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		<title>Le Lab, New Designers Showcase Project by Brand Alley</title>
		<link>http://www.thefashionguide.co.uk/2011/02/le-lab-new-designers-showcase-project-by-brand-alley/</link>
		<comments>http://www.thefashionguide.co.uk/2011/02/le-lab-new-designers-showcase-project-by-brand-alley/#comments</comments>
		<pubDate>Sat, 12 Feb 2011 13:38:18 +0000</pubDate>
		<dc:creator>TFG</dc:creator>
				<category><![CDATA[Designer]]></category>
		<category><![CDATA[Lingerie]]></category>
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		<guid isPermaLink="false">http://www.thefashionguide.co.uk/?p=5091</guid>
		<description><![CDATA[BrandAlley.co.uk has launched its Le Lab project which lets designers  showcase their collections to customers, who will vote for their favourite. The winning designs will go on to be sold through the site, which has eight million subscribers in the UK and France. Melissa Littler, marketing director for BrandAlley, said: &#8220;This is an innovative way [...]]]></description>
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