10-May-2011
18-Apr-2011
Burberry celebrated it’s new flagship store in Beijing with a show at the Beijing Television Center. The stars of the show were hologram models parading up and down the catwalk. The shows theme was the “four seasons”, with holograms bursting into snowflakes at one point.
12-Apr-2011
Category : Accessories, Advertising, Latest, Marketing, Men, Spring, Summer, Women
John Lewis are about to lauch their online magazine which will feature exclusive content not found in their printed magazine.
The first edition ‘Spring fashion special’ will features fashions and products found in-store accessories, plus spring trends, videos for beauty ideas, and wardrobe-planner tips.
Rachel Swift, head of marketing for fashion at John Lewis, said: “In our shops we have transformed the look and feel of our womenswear departments and online we are using the ‘Spring fashion special’ to showcase our range of brands and development in own brand design.”
05-Apr-2011
New Look have launched a fully transactional mobile site, offering a much more app-like experience. It has ‘One Click’ checkout – order tracking – display of recently viewed items and post to Facebook and Twitter.
12-Feb-2011
BrandAlley.co.uk has launched its Le Lab project which lets designers showcase their collections to customers, who will vote for their favourite.
The winning designs will go on to be sold through the site, which has eight million subscribers in the UK and France.
Melissa Littler, marketing director for BrandAlley, said: “This is an innovative way to shop within an online community, where it is the customer and not us, who decides what will go on sale.
