Archive for Marketing

Personal Shopper Comes to Top Man Oxford Street by Lee Broom

Jun 01, 2011 No Comments

Top Man have added a Personal Shopper Suite designed by  Lee Broom for their Oxford Street store. The state of the art suite launched on May 24th to meet with the growing demand for men‟s personal shopping appointments, the design hopes to create a new shopping experience, which echoes the mood of a contemporary gentleman’s […]

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Virtual Changing Rooms – Come to Top Shop Moscow

May 10, 2011 No Comments

Topshop – Mosocow set up a virtual changing room using Microsoft Kinect and augmented reality to let shoppers try on clothes without going into a changing room. The video shows it in action; a bit early days we think but won’t be long before we see it a lot more on the high street and […]

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Burberry Opens Beijing Store With Hologram Models

Apr 18, 2011 No Comments

Burberry celebrated it’s new flagship store in Beijing with a show at the Beijing Television Center. The stars of the show were hologram models parading up and down the catwalk. The shows theme was the “four seasons”, with holograms bursting into snowflakes at one point.

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John Lewis – Launch Online Magazine

Apr 12, 2011 No Comments

John Lewis are about to lauch their online magazine which will feature exclusive content not found in their printed magazine. The first edition  ‘Spring fashion special’ will features  fashions and products found in-store accessories, plus spring trends, videos for beauty ideas, and wardrobe-planner tips. Rachel Swift, head of marketing for fashion at John Lewis, said: […]

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New Look – Goes Mobile.

Apr 05, 2011 No Comments

New Look have launched a fully transactional mobile site, offering a much more app-like experience. It has ‘One Click’ checkout – order tracking – display of recently viewed items and post to Facebook and Twitter.

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