Top Man have added a Personal Shopper Suite designed by Lee Broom for their Oxford Street store.
The state of the art suite launched on May 24th to meet with the growing demand for men‟s personal shopping appointments, the design hopes to create a new shopping experience, which echoes the mood of a contemporary gentleman’s club.
Burberry celebrated it’s new flagship store in Beijing with a show at the Beijing Television Center. The stars of the show were hologram models parading up and down the catwalk. The shows theme was the “four seasons”, with holograms bursting into snowflakes at one point.
John Lewis are about to lauch their online magazine which will feature exclusive content not found in their printed magazine.
The first edition ‘Spring fashion special’ will features fashions and products found in-store accessories, plus spring trends, videos for beauty ideas, and wardrobe-planner tips.
Rachel Swift, head of marketing for fashion at John Lewis, said: “In our shops we have transformed the look and feel of our womenswear departments and online we are using the ‘Spring fashion special’ to showcase our range of brands and development in own brand design.”
New Look have launched a fully transactional mobile site, offering a much more app-like experience. It has ‘One Click’ checkout – order tracking – display of recently viewed items and post to Facebook and Twitter.