http://www.thefashionguide.co.uk

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Hussein Chalayan’s Urban Mobility Line at Selfridges & QR Codes

Category : Designer, Latest, Marketing, Trends

Hussein Chalayan’s Urban Mobility line for Puma has received the QR Code treatement at Selfridges.

It consists of a display made up of different QR Codes that go to to Google Map locations linked to the lines theme of the ever-changing landscape of the modern-day traveller

A nice touch of art, tech and fashion.

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H&M Signs up Elin Kling Fashion Blogger to Design a Collection

Category : Celebrity, Latest, Marketing, Women

H&M have teamed up with fashion blogger  Elin Kling, who started her site in 2007.

At the moment it looks like the collection will only be available in Sweden hitting the stores on February 3 with 10% going to UNICEF.

You can see more here on Elin’s blog.

PS  If any other retailers are looking for a blogger to style some lines you know where to come ;)

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Marketplace Opens its Stalls on ASOS

Category : Accessories, Latest, Marketing, Men, Women

ASOS have launched its Marketplace site which enables customers – brands – designers and independent retailers to sell via this new site,  there is also an area which allows brands and businesses to sell overstock  in its Outlet section.

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ASOS To Sell River Island Lines All Over The World

Category : Latest, Marketing

River Island are going to start selling its range on Asos, starting next month with its Autumn range to over 170 countries.

As always we will let you know when it appears.

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Standard Hotel & Target – Fashion Show With A Twist

Category : Advertising, Marketing, Video

I know its a a few months old but this is a pretty amazing feat especially from a fashion point of view US retailer Target staged a fashion extravaganza at the New York Standard Hotel flip to this show was that it was performed outside take a look and see what you think.