The supermarket chain Sainsbury’s video above launches its Summer Line of fashion with the quote “clothes you can’t wait to wear” it all adds to the latest melting pot where major grocery brands like Tesco, Marks & Spencer and Asda push there fashion lines. Will be interesting to see what traditional fashion retailers come up

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John Lewis – Launch Online Magazine

Tuesday, 12, April , 2011 by

John Lewis are about to lauch their online magazine which will feature exclusive content not found in their printed magazine. The first edition  ‘Spring fashion special’ will features  fashions and products found in-store accessories, plus spring trends, videos for beauty ideas, and wardrobe-planner tips. Rachel Swift, head of marketing for fashion at John Lewis, said:

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DKNY Jeans Launch New Worldwide Site

Monday, 11, April , 2011 by

The new DKNY site has been designed to reflect the city of New York as centre for trends, culture and style, it features all of DKNY Jeans’ freshest collections as well as up to the minute content on the brand, fashion and lifestyle. “The new site is designed to reflect the brand DNA: New York

Interesting artlicle over at Telegraph Fashion where women list their top crimes against fashion that men make! With items like flip flops with a reference to Russel Brand and vests as worn by X-factor champion Matt Cardle to name a few should provide a bit of friday fun if nothing else.

The French Collection look book and video campaigns are always a treat so click through now to see what’s in store for spring/summer 2011.  In the meantime checkout the cute little numbers that we’re going to treat ourselves to this week… Click the images to go straight through