The supermarket chain Sainsbury’s video above launches its Summer Line of fashion with the quote “clothes you can’t wait to wear” it all adds to the latest melting pot where major grocery brands like Tesco, Marks & Spencer and Asda push there fashion lines.
Will be interesting to see what traditional fashion retailers come up with over the next few months!
John Lewis are about to lauch their online magazine which will feature exclusive content not found in their printed magazine.
The first edition ‘Spring fashion special’ will features fashions and products found in-store accessories, plus spring trends, videos for beauty ideas, and wardrobe-planner tips.
Rachel Swift, head of marketing for fashion at John Lewis, said: “In our shops we have transformed the look and feel of our womenswear departments and online we are using the ‘Spring fashion special’ to showcase our range of brands and development in own brand design.”
The new DKNY site has been designed to reflect the city of New York as centre for trends, culture and style, it features all of DKNY Jeans’ freshest collections as well as up to the minute content on the brand, fashion and lifestyle.
“The new site is designed to reflect the brand DNA: New York City, and built to connect and engage with the DKNY Jeans generation in a meaningful and relevant way,” explained Kelly Lee Benko, vice-president of marketing at DKNY Jeans International. “We aim to create a fun and innovative platform for our customers to exchange ideas, views and opinions, among themselves and also with us.”
The French Collection look book and video campaigns are always a treat so click through now to see what’s in store for spring/summer 2011. In the meantime checkout the cute little numbers that we’re going to treat ourselves to this week… Click the images to go straight through