http://www.thefashionguide.co.uk

Comments: (0)

Ralph Lauren – Designer QR Code

Category : Designer, Latest, Men, Sports, Women

Ralph Lauren no stranger to using QR codes (blimey is that over 3 years ago since that post) added customized codes to lure shoppers into their shops.

It had the famous Ralph Lauren  polo player inside the code which were placed in shop windows hoping to attract shoppers to scan the code with  a chance to win tickets to the US Open tennis tournament along with taking them to a mobile site which would make them want to purchase items either online or in store.

Comments: (0)

Stella McCartney to design Great Britain kit for 2012 Olympics

Category : Celebrity, Designer, Latest, Sports

Fashion Designer Stella McCartney is to design the Team GB kit for the London 2012 Olympics will oversee the creation of the outfits for sports giant Adidas.

She will oversee  everything from Team GB’s kit to Olympic village tracksuits and merchandise.

Stela said: “I’m overjoyed. It’s an amazing, once-in-a-lifetime opportunity.”

As soon as we see the designs we will post them on tfg.

Comments: (0)

Great Things to Do in April No.2 Get Fitter, Get Fab, Sign up for Walk to Work Week 2010

Category : Eco, Sports, Spring, Women

It’s free, it’s fab, it’s green. Walking is a hassle free exercise – no gym contracts to sign up for and then feel guilty about, no classes to be at on time – all you need is a good pair of shoes and you’re on your way!

Walking Works is a lottery funded charity, who are encouraging people to walk more, get fitter, burn calories and of course save on petrol and car use. They contacted us and asked us to promote Walk to Work Week – April 26th – 30th 2010 and since we think it’s a pretty great idea we said we would.

Last year a grand total of 4558 employees from 530 workplaces took part in the week and collectively clocked up 38,528 miles which is 2.7 times around the world, saved 12,791 kg of carbon and worked off 3,852,838 Calories! So follow the link, sign up yourself or your work place and pledge to walk all or part of your journey to work. You’ll be feeling fitter and more fabulous before you know it.

Comments: (0)

Fred Perry Celebrates 100 Years

Category : Celebrity, History, Sports

fred_perry_100_years

To celebrate 100 years, fashion label Fred Perry, has rolled out a visual merchandising scheme across all its UK and international stores , creating a montage of images from the Fred Perry archive alongside images of the latest product ranges to bring to life the brand over the past century.

They have also launched a special edition top (see above) to join the celebrations.

Comments: (0)

JD Sports Launch Discount Sports Site – Getthelabel.com

Category : Latest, Sports

untitled-11

JD Sports – launch a site offering cut-price labels from brand such as Adidas, Lacoste and Fred Perry – the site getthelabel.com is another offering in the increasing arena of discount apparel .