This new site StyleShake aims to bring the art of bespoke fashion to the web, in what creator Iris Ben-David describes as a ‘UGC meets ecommerce’ fashion brand. The site enables UK users to create their own individually-designed dress from an online stable of shapes, colours and fabrics inspired by the latest catwalk trends, which is then tailor-made to their chosen size and delivered to their door in just 10 days.

The founder is also trying to make an eco statement by saying “We are making our best to make sure that our suppliers meet the ethical standard. We take great pride in the fact that we manufacture in London, not Far East sweat shops, and this also reduces our carbon footprint.”