http://www.thefashionguide.co.uk

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Topman Opens A General Store in Shoreditch

Category : Latest, Marketing, Men, Trends

Topman have decided to combine a fashion destination with a social space in their new pop up shop at 98 Commercial Street in Shoreditch, here you will find a specially selected collection of clothes along with a range of books browase and purchase, whilst having a fine cup of coffee from their in-store themed set up.

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House of Fraser & Mary Portas Queen of Frocks!

Category : Advertising, Celebrity, Latest, Trends

You may have seen House of Fraser featured on the new Channel 4 Mary Portas show this week, Mary Queen of Frocks. In partnership with House of Fraser, the style icon took on the challenge to create a shop that offers first class customer service and clothing for real women – not girls.

Take a look at the new Mary Portas range here:


**Star pick this week** is the ‘Mary Portas No Brainer Dress’ – £135, which is selling like hot cakes! -

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Winterson – Launch Jewellery Blog On Pearls

Category : Accessories, Advertising, Jewellery, Latest, Trends, Women

Winterson have launched their Journal, an excellent new jewellery blog all about pearls.

There are already over 40 helpful articles on pearls, the latest in jewellery designs and tips for how to buy these unique organic gems.

Pearls have been going through a revival in recent years, whether inspired by vintage elegance, the traditional bride or the avant-garde.

If you want to learn more about the diversity of their colours and shapes of pearls from around the world, the differences between Tahitian and Akoya pearls or simply what questions to ask, then this Journal is a great introduction.

With one of Europe’s leading suppliers of pearls, and over 50 years experience in the family business, Winterson hope to bring an expertise, service and quality to a new online generation of lovers of luxury pearl jewellery.

The site itself is beautifully designed, with categories and collections that mean you can browse their necklaces, earrings and pendants easily.

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IOU Project – Unique Handmade Clothes with History

Category : Eco, Latest, Trends

The IOU Project uses technology for an easy-to-wear line of clothing based on the idea that each piece is handmade and completely unique plus is ethically and eco friendly.

The uniqueness of each item allows you to trace back its history right down to the weaver that hand-wove the fabric; so a whole story of how that item is created, of the people involved, of the customers who purchased them is built online.

Handwoven in Tamil Nadu in India and stitched together in Italy and Romania, each item is assigned a unique Quick Response (QR) codes that unlocks photos and profiles of the weaver and tailor on your smartphone or PC.

You can even upload a picture of yourself wearing the garment for the artisans to see, closing the loop on the story.

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Virtual Changing Rooms – Come to Top Shop Moscow

Category : Latest, Marketing, Trends

Topshop – Mosocow set up a virtual changing room using Microsoft Kinect and augmented reality to let shoppers try on clothes without going into a changing room.

The video shows it in action; a bit early days we think but won’t be long before we see it a lot more on the high street and at home ;)