IOU Project – Unique Handmade Clothes with History

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The IOU Project uses technology for an easy-to-wear line of clothing based on the idea that each piece is handmade and completely unique plus is ethically and eco friendly. The uniqueness of each item allows you to trace back its history right down to the weaver that hand-wove the fabric; so a whole story of how that item is created, of the people involved, of the customers who purchased them is built online. Handwoven in Tamil Nadu in India and stitched together in Italy and Romania, each item is assigned a unique Quick Response (QR) codes that unlocks photos and profiles of the weaver and tailor on your smartphone or ...

Virtual Changing Rooms – Come to Top Shop Moscow

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Topshop - Mosocow set up a virtual changing room using Microsoft Kinect and augmented reality to let shoppers try on clothes without going into a changing room. The video shows it in action; a bit early days we think but won't be long before we see it a lot more on the high street and at home ...

Sainsbury’s Launch Summer Collection of its TU Clothing Brand

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The supermarket chain Sainsbury's video above launches its Summer Line of fashion with the quote "clothes you can’t wait to wear" it all adds to the latest melting pot where major grocery brands like Tesco, Marks & Spencer and Asda push there fashion lines. Will be interesting to see what traditional fashion retailers come up with over the next few ...