http://www.thefashionguide.co.uk

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Talking Gift Tags…

Category : Christmas, Gifts, Marketing, Trends

As the season of gift giving draws ever nearer, so too does the Herculean challenge of penning countless holiday cards, letters and notes to family, friends and colleagues near and far. Pre.vu is offering a digital-age alternative that could make such tasks a little easier by allowing consumers to record a personalised message onto a CD case or gift tag instead.

Voice, music and sound effects can be included in a 60-second message that’s incorporated in a credit card-sized gift tag or CD case to accompany a set of holiday photos, for example. The resulting recordings can be played back hundreds of times at the touch of a button. Shockwave is required for online recording, but consumers can also record their messages by phoning in to Pre.vu. Pricing is GBP 5.50 for a gift tag or GBP 2.50 for a talking CD case.

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Celebs slip on Snowjoggers by Rubber Duck…

Category : Autumn, Latest, Men, Trends, Winter, Women

It may still be quite warm for this time of year however celebrities have been spotted all over LA with Snowjoggers by Rubber Duck on their feet.

To name a few :- Sienna Miller, Lindsay Lohan, Terri Hatcher and Paris Hilton.

Looks like this seasons replacement for the UGG and they come in a multitude of colours, Pink, black, white, blue… it’s your choice. If you want to look trendy and still be comfortable, then they’re just what you need.

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Power to the Purple… This Seasons Colour…

Category : Autumn, Latest, Trends, Winter, Women

Looks like this season the colour to be seen wearing whether its violet, soft lilac, lavender or deep plum, all shades are absolutely stylish this season.

You can carry the full colour or just add a burst through accessories…

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Pants… No Shants…

Category : Latest, Spring

There’s a new separate wandering around on the runways this season that’s worth taking note of: Sheer Pants, or, as some have taken to calling them, Shants. The see-through separate works with spring’s pajama-party look as well as the ‘80s trend, but the jury’s still out if these will be a hit next spring…

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Cosmetics for a $1 coming to UK…

Category : Cosmetics, Women

Take a high-margin product like cosmetics, and cut prices by at least half. Now add online accessibility with customization, community and values. Throw in a pinch of demystifying expert advice, and you’ve got e.l.f., short for “eyes, lips, face.”

Launched by New York-based JA Cosmetics roughly three years ago, e.l.f. appears to be turning the cosmetics industry on its ear. All cosmetics cost just USD 1, and customers can create personalized profiles that generate product recommendations and customized looks. A “beauty secrets” section is filled with tips and expert advice, and a blog section fosters community and discussion. The site also supports the Humane Society of the United States (HSUS) and People for the Ethical Treatment of Animals (PETA), promising not to use animal testing on any products or ingredients.

e.l.f. currently ships only to US and Canadian addresses, but versions of the site have recently launched for both the UK and Australia. The company’s products are also available in US stores, including Target and a variety of drugstores and convenience chains.

In an industry prone to high prices, unforgiving return policies, a reputation for ethically questionable testing practices, and a marketing machine that has relentlessly emphasized prestige and brand exclusivity, e.l.f. is like a breath of fresh air. It also makes you wonder when the rest of the industry will wake up and realize that their customers have entered the 21st century.

UK service coming soon…

[Via Springwise]