http://www.thefashionguide.co.uk

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Pants… No Shants…

Category : Latest, Spring

There’s a new separate wandering around on the runways this season that’s worth taking note of: Sheer Pants, or, as some have taken to calling them, Shants. The see-through separate works with spring’s pajama-party look as well as the ‘80s trend, but the jury’s still out if these will be a hit next spring…

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Cosmetics for a $1 coming to UK…

Category : Cosmetics, Women

Take a high-margin product like cosmetics, and cut prices by at least half. Now add online accessibility with customization, community and values. Throw in a pinch of demystifying expert advice, and you’ve got e.l.f., short for “eyes, lips, face.”

Launched by New York-based JA Cosmetics roughly three years ago, e.l.f. appears to be turning the cosmetics industry on its ear. All cosmetics cost just USD 1, and customers can create personalized profiles that generate product recommendations and customized looks. A “beauty secrets” section is filled with tips and expert advice, and a blog section fosters community and discussion. The site also supports the Humane Society of the United States (HSUS) and People for the Ethical Treatment of Animals (PETA), promising not to use animal testing on any products or ingredients.

e.l.f. currently ships only to US and Canadian addresses, but versions of the site have recently launched for both the UK and Australia. The company’s products are also available in US stores, including Target and a variety of drugstores and convenience chains.

In an industry prone to high prices, unforgiving return policies, a reputation for ethically questionable testing practices, and a marketing machine that has relentlessly emphasized prestige and brand exclusivity, e.l.f. is like a breath of fresh air. It also makes you wonder when the rest of the industry will wake up and realize that their customers have entered the 21st century.

UK service coming soon…

[Via Springwise]

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Give yourself a "New Look" this Autumn….

Category : Autumn, Latest, Trends

The High Street fashion chain New Look is giving consumers a chance to become an online stylist.

It encourages visitors to create their perfect outfit from its latest autumn range… There’s also a chance to win £1000 worth of vouchers.

Getting Styling here:

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Create your own wardrobe online with Polyvore….

Category : Latest, Marketing

This site polyvore is designed to appeal to the fashionistas out there in the world, users install a bookmarklet and grab images from around the web. They then take those images, plus any images others have uploaded, and create “sets” which are ensembles of individual items, put into, say, a complete outfit.Sets can be viewed by others, commented, rated, shared, embedded into websites etc. Users can also take items from the sets (or the set itself) and place it into their own collection for modification (Polyvore also links back to the original set for attribution).

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What's Hot on The High Street – I Mean Ankle…

Category : Latest, Marketing, Trends

I know it sounds (looks a little strange) but you just know that these are going to catch on, fashion empire Chanel have launched the Ankle Purse.

Apparently there is speculation that the idea came from ankle-mounted alcohol monitoring devices…

Like those worn recently by Lindsay Lohan and Eve.

I’m sure the high street retailers will pick up on the idea, and before you know it, thirteen-year-old girls everywhere will be purposefully getting themselves grounded so they can sport their own designer ankle monitors around the house.”