http://www.thefashionguide.co.uk

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H&M Signs up Elin Kling Fashion Blogger to Design a Collection

Category : Celebrity, Latest, Marketing, Women

H&M have teamed up with fashion blogger  Elin Kling, who started her site in 2007.

At the moment it looks like the collection will only be available in Sweden hitting the stores on February 3 with 10% going to UNICEF.

You can see more here on Elin’s blog.

PS  If any other retailers are looking for a blogger to style some lines you know where to come ;)

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H&M & Zara – Online Stores Open September 2010.

Category : Accessories, Kids, Latest, Marketing, Men, Women


Well can’t believe its been all those months since we posted about these two high street stores preparing to launch online ZaraH&M.

H&M’s online store will go live on 16 September with a sneak preview to people who have signed upto their newsletter on the 9th September, they will be selling a range of  clothing for men, women and children and selection of soft furnishings.

Zara UK, the fashion chain, will launch its new store in the on the 2 September.

We will obviously report back when the doors have opened.

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H&M to Open Online UK Store Autumn 2010

Category : Advertising, Autumn, Latest, Trends, Video

H&M have just annouced that they are going to open their UK site for online shopping this Autumn.

Whilst dropping by the site, we noticed these new video articles which look interesting especially this one on

Parisian chic

As it links to our post from late last year on some lines that fit this style and this video featuring some fashionable Parisians give us the inside scoop on what it means to be chic in the City of Lights.

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H&M & Dita Von Teese launch Fashion Against AIDS project

Category : Celebrity, Latest, Lingerie, Marketing, Trends, Women

H&M have launched its Fashion Against AIDS project starring Burlesque queen, Dita Von Teese.

She is just part of a group of high-profile celebrities that have collaborated with the retailer to design T-shirts, T-shirt dresses, vests and bodies.

Other names involved include Katy Perry, Róisín Murphy, Estelle, Cyndi Lauper, N.E.R.D, Robyn and Yoko Ono.

“Every little thing that we do as individuals can add up to something that makes a major impact in the fight against HIV,” said Dita Von Teese.

PS. If you are interested in learning to strut your stuff like Ms Von Teese then check out Dance Star UK.

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Matthew Williamson for H&M Summer 09

Category : Celebrity, Summer, Video

Here is the new H&M commercial for their Matthew Williamson Summer 2009 collection, it’s a bit different and features some nice items you can see more online or in store.