24-Jun-2011
Category : Advertising, Latest, Marketing
QR codes are featuring a lot in the fashion world at the moment and here on tfg, now Diesel have decided to add them to their stores.
The codes are placed next to clothes in store and when scanned you are taken to Facebook where you can ‘like’ the product, and browse other Diesel products.
10-Feb-2011
Hussein Chalayan’s Urban Mobility line for Puma has received the QR Code treatement at Selfridges.
It consists of a display made up of different QR Codes that go to to Google Map locations linked to the lines theme of the ever-changing landscape of the modern-day traveller
A nice touch of art, tech and fashion.
18-Apr-2009
Last year we saw Ralph Lauren and H&M start to introduce QR Bar Codes and now we see LV & Murakami get together to create a more attractive form of code:
“QR Codes are the bar codes of the future, linking online and physical graphics to websites and multi-media. For the most part, the codes have still maintained an abstract look akin to their predecessors. A newly released designer QR symbol, produced by Tokyo based creative agency SET is looking to change all that with a stylized remake of the standard code. Mixing design with technological innovation, SET teamed up Takashi Murakami with Louis Vuitton to create a distinctive code featuring one of the artist’s characters and the classic LV pattern. The agency hopes this will add much needed style and character to the bland world of machine readable codes”
