polo qrit

After proving very popular in Asia – QR bar codes are beginning to appear in Europe we have covered it here before.

It is now growing in popularity in Europe and Ralph Lauren has introduced the quick response codes into print ads, mailers and store windows aimed at sending traffic to their new mobile commerce site.

The codes, when scanned with a mobile phone like the N95 or iPhone with QR software will direct the phone’s browser to a website where you can shop for related products.