Tesco

The Supermarket chain has now set its sites ASOS who have used celebrity links to clothing as a key selling tool.

Tesco currently sell its own-brand clothing through its Tesco Direct site, however this is only for a limited number of lines.

The plan for the new site is for it to only sell own-brand lines such as F&F and Cherokee.

Tesco commercial, director Richard Brasher, has said the new site will be significantly different in look and feel to what it currently uses online.

The site is expected to be ready in time for the launch of the retailer’s autumn collection so as soon as we know some more details we will post.