Imagine Fashion, which is not set to launch until December 2009 (so a while to to go yet) is to offer a free online and mobile video publication targeting the fashion-conscious – featuring exclusive film content created by leading names in fashion, film, art, design and music all available on the website and via mobile.
It will present inspirational content created by leading names in fashion, film, art and design to viewers on a constant stream of film editorials, video blogs and film advertorials, where advertising is an integral part of the experience.
“Imagine Fashion brings together the democratic Internet and the exclusivity of the most prestigious fashion and lifestyle brands in an unprecedented way to the online and mobile communities, showcasing this array of talent in a film editorial format,” says Editor in Chief, Amber Gordon.
“Imagine Fashion creates a truly unique and engaging environment for both viewers and advertisers.”
Sounds interesting will be interesting to see what it’s like 🙂