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Dorothy Perkins and River Island have launched higher-end collections in an attempt to attract a different kind of clientele.

Dorothy Perkins have just launched its DP Collection in stores and online with a British rock heritage theme. The range includes jackets, t-shirts and shoes as well as bags and other accessories. The range is priced between £12 and £120 this si the first part of the range the second instalment will launch in in late September.

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River Island have also launched its higher-end collection in stores and online titled the apparel range – it comprises of  two themes:

“Festival and Going Out”.

These launches come as New Look prepares to debut its higher-priced rock-inspired range Idol London, which is set to roll out this autumn.

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