True Religion who sell upmarket jeans at about £250 a pair and have received celebrity backing from Jessica Simpson, Britney Spears and the Black Eyed Peas are about to hit our shores with a London store opening planned for this year on James Street in Covent Garden this November.

You can already get your hands on the True Religion lines as it is sold in department stores like Harvey Nichols, Harrods and Selfridges (London Only) but not in standalone stores.