Untitled-13

The Sting has confirmed it will open its first UK shop in the famous Tower Records store on London’s Regent Street, the Dutch fashion retailer has  more than 75 stores in the Netherlands and has recently expanded into Germany and Belgium

The new store is planned to open next spring, it will stock more than 25 specialist brands sold in a shop-within-a-shop format.

The Sting’s founder Herman Franzen said: “We believe this unique location – the only one that we are selecting in London – is a perfect fit for showcasing our international fashion brand and we are excited about the opportunity.”

[ad]