Partly, thanks to the work of inspirational fashion journalists and stylists such as Gok Wan and Caryn Franklin, and partly thanks to a new attitude from designers and the media,  it seems that the curves and contours of real women’s figures are finally becoming, not only accepted – but (quite rightly)- celebrated. Our feature on V Magazine’s Curvy Edition showed us that sexy does not have to mean skinny, beauty does not have to mean bony.

Women no longer have to reach for the diet books and pray for the day they can fit into a size 10.  Instead they can head out to the high street and choose clothes that will optimise and accentuate their big and beautiful assets.  Fashion for the fuller figure has come a long way and we wanted to take a look at some of the plus size fashion available online and on the high street.

We’ve begun, this week with Elvi, the Uk’s leading, independent size 16+ fashion retailer.  This company have years of experience providing expertly designed casual and occasionwear for women who look like women.   We love their fun and friendly site with style tips and links to sites that campaign for the ‘curvy community.’

Currently the 70% sale is in full swing, so there ‘s still a chance to pick up a classic like this  beautifully cut  pink reefer jacket or sophisticated little black dress, at a bargain price.  The new spring collection is starting to filter in, the Tuscany, Nautica and Monochrome ranges bring a host of gorgeously smart knits, raincoats, dresses and separates to update any tired weekend or working wardrobe.  We love the drape front cardigans from the Tuscany range, the poppy red tie front cardi and sailor stripe knit from the Nautica range and this fabulous zebra lined mac and textured chilli panda jacket from the Monochrome range.  Take a look and choose your favourites.