BrandAlley.co.uk has launched its Le Lab project which lets designers  showcase their collections to customers, who will vote for their favourite.

The winning designs will go on to be sold through the site, which has eight million subscribers in the UK and France.

Melissa Littler, marketing director for BrandAlley, said: “This is an innovative way to shop within an online community, where it is the customer and not us, who decides what will go on sale.

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