The new DKNY site has been designed to reflect the city of New York as centre for trends, culture and style, it features all of DKNY Jeans’ freshest collections as well as up to the minute content on the brand, fashion and lifestyle.

“The new site is designed to reflect the brand DNA: New York City, and built to connect and engage with the DKNY Jeans generation in a meaningful and relevant way,” explained Kelly Lee Benko, vice-president of marketing at DKNY Jeans International. “We aim to create a fun and innovative platform for our customers to exchange ideas, views and opinions, among themselves and also with us.”