Ralph Lauren no stranger to using QR codes (blimey is that over 3 years ago since that post) added customized codes to lure shoppers into their shops.

It had the famous Ralph Lauren  polo player inside the code which were placed in shop windows hoping to attract shoppers to scan the code with  a chance to win tickets to the US Open tennis tournament along with taking them to a mobile site which would make them want to purchase items either online or in store.